Top 5 articles on the “unboxing” experience

January 10 2018

It’s the buzzword in packaging – the “unboxing” experience. If you don’t know what this means, it’s the feeling you get when you unbox a package and it fills you with delight, or dread, or amazement. With the popularity of video bloggers now testing and trialing products, they now include opening the package as it arrives. Meaning your brand and packaging is on trial from the minute the camera starts rolling. This has many challenges but some brands have built their reputation on their unboxing experiences and this set of our top 5 articles on the unboxing experience aims to show you how.

1) How to create a memorable and shareable unboxing experience for your Brand

Everything you needed to know about the “unboxing” experience, using The Trunk Club as a great example of how to do this brilliantly.
Inside the trunk, the contents are thoughtfully laid out to create a presentation and experience when opened. To further build a custom branded experience for their customers, all orders include a handwritten card from a personal stylist explaining the selection of products. It truly makes you feel part of something special and exclusive. Read more here…

2) How your packaging improves customer experience

This is a great article from branding guru Roger Dooley who discusses how companies ship their products and the outer box experience and says, “In an era where “unboxing” videos can get millions of views, such attention to packaging details isn’t obsessive, it’s practical.” Read more here…

3) Why Your Product’s Packaging Is as Important as the Product Itself

Your product’s packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer. This article by Joshua Conran sites Tiffany as the perfect example of how iconic packaging can build a brand. Read more here…

4) Ecommerce packaging is an important part of brand identity

A good article by our friends at DRUPA on reverse corrugated packaging for ecommerce, ensuring your luxury goods inside maintain brand visibility yet remain secure on the outside, out of the preying eyes of would-be thieves. Read more here…

 

5) Public prefer environmentally conscious packaging

Another good article detailing the recent Smithers PIRA report on luxury packaging. Data from the Smithers Pira report The Future of Global Packaging to 2020 estimates a total world market for all packaging in 2015 worth $839 billion. This will grow steadily at a rate of 3.3% year-on-year through to the end of the decade; with the market will be worth nearly $1 trillion in 2020. Luxury packaging is a lucrative, fast developing segment of this; Smithers Pira values it at $14.8 billion in 2015. Read more here…

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